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No Cow
Despite being in a popular category, No Cow has emerged as an elite brand in the plant-based, dairy-free protein bar space. With unique branding and quality products, No Cow is a category leader for a reason.
Their Goals
No Cow has been an invaluable client and we've been with them through various phases of growth. Their goal going into 2019 was to be more efficient with their advertising budget while continuing to grow.
1.
Reduce ad expenditure and improve cumulative ROI across Campaigns.
2.
Streamline back-end operations to improve brand health on Amazon.
3.
Create and manage a Seller Account to complement Vendor operations.
Our Plan of Action
Given our track record of success with No Cow, our team worked to make meaningful adjustments to the brand's Amazon business and to avoid stunting the growth trajectory we had put the brand on.
Lower Expenditure
Given the brand's strength, we aimed to minimize excessive spends to improve profitability and free up budget for new and future product launches.
Forecast Effectively
With the established success of No Cow, we had to properly forecast sales figures and manage the inventory necessary to continue to scale the brand.
Diversify Outlets
To ensure listings never face de-activation as a result of stock, we created a Seller Central account to complement the success of No Cow through Vendor Central.