GAT Sport came to us an industry leader and has since grown into an online powerhouse, achieving record growth on Amazon after an aggressive Platform Overhaul.
Despite International Success, GAT Sport wanted to focus on driving more direct sales with an emphasis on controlling the Brand through the Amazon Marketplace.
To achieve this, we identified goals that needed to be met in regards to the Operational and Marketing aspects of the business to allow for effective execution.
Optimize Supply Chain Control to allow for Successful Launch of Direct GAT Amazon Storefront.
Restore Brand Price Integrity to improve Brand Profitability on Amazon Platform Sales.
Optimize Advertising to Improve Acquisition and Lower Costs through Aggressive Retention Efforts.
Our Plan of Action
Based on the brand's goals, we constructed a plan to ensure a successful Direct Platform Launch while being conscious of other channels and operational adjustments. Our team worked to alleviate operational stress while ensuring GAT was able to grow its direct sales on Amazon.
Streamline Supply Chain
Utilizing Proprietary Software, we focused on Identification of Supply Chain Gaps to drastically reduce the number of 3rd Party Sellers and allow for Full Control of the Brand on Amazon.
Using Sales Data, we were able to optimize Inventory Storage and Shipment Operations to ensure adequate stock in Amazon Fulfillment while providing back-up fulfillment from our Facility.
Effective Brand Building
With the Brand in control of its Amazon Presence, we constructed Advertising Campaigns that reduced overall expenditure while rapidly improving Sales Velocity.
Average Revenue growth Month Over Month in under 60 days
Increase in Visibility and Page Views from advertisements with an Average RoAS of 6.82x.
Quarterly Revenue Growth as a result of increased sales from listing optimizations and advertising campaigns.
Growth in in Realized Profit from Sales Channel Migration to Amazon in First 90 Days (Q4 2019)
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